Market Locally with Facebook

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Target your Local Area with Facebook Advertising

You are a small business… you have a Facebook business page set up and you have a few people liking your page… you post regularly but you don’t seem to be able to extend your reach to potential customers… you have considered doing some Facebook advertising but every time you do some research on the subject, you become more and more confused, and you give up… Is this you?

It is a common occurrence, and as a consultant, I see it all the time with small business people… they either find social media a chore or else they are involved but have no strategy for how they are going to make social media work for them.

Well I am here to tell you that you might consider looking at Facebook advertising as part of your social media strategy and that it doesn’t have to be daunting, complicated, global or expensive.

Amanda Sibley in her blog article for Hubspot, says that you can create local ads in Facebook which “appear only to people within a short distance of your store” (or business). If you want to build awareness for your store or tell people in the local area where you are, Facebook’s Local Awareness Ads might be right for you. They are a great way of promoting online for offline traffic into your store or business.

If you are a service, like me, and you don’t necessarily want foot traffic but at the same time, you want to appeal to a target audience in a local area, you can also do that in Facebook as well but without having to create a Local Awareness ad.

You can create your ad from your Facebook business page. In the set-up of your ad, you can select by city, postcode or multiple postcodes. You can add or delete areas and postcodes easily.

Image is a screen capture from Facebook’s Ad Campaign Manager accessed from your Facebook business page.

This means that you can reach more of the right audience in your local area, optimising your advertising spend.

You can also target your ads to specific age groups or interests to match your specific and local audience, which means you can drill down to the people to whom you really want to show your ad.

Thirdly, you can specify the budget you wish to spend on your ad. This means that you don’t have to spend a fortune, you can start with as little as $2 per day, and you can set the start and end dates for your campaign. This means that you are in control of your advertising spend.

Don’t forget about copy and images. Remember your copy has to relate to your ad’s objectives, and you should use a great image to support your ad. In the example below, I wanted to build awareness of my business so I opted to run a campaign to generate Likes on my Facebook business page.



The point here is that small businesses who want to generate awareness or sales in their local area can use Facebook advertising. It doesn’t have to be a chore, and can be done simply and cost effectively. Just make sure that when you set up your ad, you choose what geographical area you would like to target (plus any other audience criteria), set a specific budget, and outline a clear strategy for your ad in line with your marketing objectives.

About Nicole Rety at NRDM Marketing

Nicole is the Marketing Consultant and owner of NRDM Marketing, which is local to Brisbane southside. Nicole has more than 20 years’ experience in Marketing and her specialties include Direct Mail, Email Marketing, as well as Social Media Marketing and Content Marketing.

If you would like help with Facebook advertising, or any other marketing opportunity for your business, contact Nicole for a free two hour consultation. Contact Nicole via the Contact Us Page on the NRDM Marketing website or via email enquiry@nrdm.com.au

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